Solar Marketing

Solar Marketing is encountering a different kind of challenge in the market not from any other external factors but mainly due to the multiple solar players present in the market . In other renewable power projects the competition is between only 3 to 5 established players and the investor has to take a call between them upon analyzing the pros &cons and the decision making used to be faster.

But in case of Solar there are multiple players and even small timers have turned out to be an integrator and they approach the market with varied version on solar power ranging from its price, output, type of module, technology etc.. This kind of approach leads to creation of all kinds of doubts in the mind of the investors reg. reliability, efficiency, cost factor of solar projects etc....Presence of so many integrators has already created an inferior opinion among the investors on solar power projects. According to me the major hurdle to the aggressive growth of solar power among private investors is the lack of confidence in their mind .

Major challenge for any solar company is winning the confidence of the investors by way of clearly establishing how they stand out from the crowd. Personal rapport in many cases helps the company to get the much needed penetration into the market. Frequent Interaction with the target potential clients at the top most level and educating them on various aspects of solar power projects would only help the solar company to rule the market in the long run.

Be connected with the market and keep them updated about the technological advancements happening in the field of solar power that would help the companies to win the confidence of the investors in the long run.